AFL Grand Final Day, Coca Cola


Federation Square, Melbourne

Coca Cola / 2 Fish


Photography by Michael Kai

The AFL Grand Final Day event was the first major outdoor installation by Paper Tiger. 500 chairs with a limited edition print for Coca Cola were installed in front of the large outdoor screening area in Federation Square. The stools took only two hours to assemble after arriving flat-packed on-site. The event was a major success with the majority of the stools taken home by the punters at the day's end. The remainder were collected on-site for recycling by Visy Board, Paper Tiger's manufacturer.